Introduction
Marketplaces Wildberries and Ozon are among the largest online platforms for selling goods in Russia. The demand for dietary supplements is steadily growing, and the convenience of buying through marketplaces makes them an ideal platform for starting a business. In this article, we will analyze how to register, correctly design product cards and promote dietary supplements on Wildberries and Ozon.
1. Registration and preparation of documents
To start working with marketplaces, you need to register as a seller.
Wildberries:
- Go to the Wildberries platform for sellers .
- Register by indicating individual entrepreneur or LLC.
- Upload the required documents (TIN, OGRN, company details).
- Sign the offer agreement.
Ozon:
- Go to the Ozon Seller platform .
- Create a seller account.
- Confirm your status as an individual entrepreneur or LLC.
- Fill in the details and set up the payment system.
After registration, you will have access to your personal account, where you can upload products and manage sales.
2. Creating product cards
A correctly designed product card is the key to high conversion. It is important to consider SEO optimization and the attractiveness of the description.
What should be on the product card?
- Title: Should contain keywords, such as "Immune Supplement with Zinc and Vitamin C."
- Description: Detailed explanation of properties, benefits and composition.
- Photos: High-quality images of packaging, composition and certificates.
- Characteristics: Expiry date, method of administration, number of capsules.
- Reviews: Ask for reviews from customers to build trust.
Example of a successful title:
✔ "L-Theanine 200 mg – Dietary supplement for relaxation and concentration, 60 capsules"
3. Working with logistics
Marketplaces offer two logistics options:
- FBO (Fulfillment by Ozon/WB) – the marketplace stores, packages and ships your goods.
- FBS (Fulfillment by Seller) – you store and send orders to customers yourself.
For beginners, FBO is recommended as it reduces logistics costs and increases product visibility.
4. Promotion and Marketing
To increase sales, it is important to use internal advertising tools of marketplaces.
Promotion on Wildberries:
- Advertising in the catalog: Increases product visibility in search.
- Feedback system: The more positive reviews, the higher the rating of the product.
- Promotions and discounts: Getting into the "Bestsellers" section increases demand.
Promotion on Ozon:
- Ozon Boost: Paid advertising within the marketplace.
- Referral Programs: Motivating Customers to Leave Reviews.
- Participation in Ozon promotions: Discounts and special offers attract buyers.
5. Sales analysis and scaling
Track analytics in your personal account:
- Which products sell better?
- What time is peak sales?
- Which advertising campaigns are the most effective?
Based on this data, you can adjust your strategy and increase turnover.
Conclusion
Selling dietary supplements through Wildberries and Ozon is a profitable and promising business. The main thing is to correctly design the products, choose a promotion strategy and work with logistics. Follow these instructions, and your business on marketplaces will grow! Want to buy dietary supplements wholesale at the best prices? Contact us right now!