The average check is one of the main indicators of sales efficiency in the dietary supplements sector. The higher the average check, the greater your profit without the need to attract new customers. But how to encourage the buyer to buy more? In this article, we will analyze 7 effective strategies for increasing the average check and increasing sales.
1. Upsell: offering premium analogues
One of the easiest ways to increase the average bill is to offer the customer a more expensive version of the product with an improved composition.
Example:
- Instead of regular fish oil (Omega-3), offer a premium option with a high concentration of EPA and DHA.
- Instead of a basic vitamin complex, there is an extended complex with antioxidants.
💡 Tip: Explain to the client the benefits of the premium option (better absorption, more powerful composition, faster results).
2. Cross-selling: offering related products
Customers often don't know that they can buy an add-on to their main product. Use cross-selling to increase the check.
Example:
- Offer vitamin B6 with magnesium for better absorption.
- To probiotics – prebiotics for enhanced effect.
- To collagen – vitamin C for collagen synthesis.
💡 Advice: Work with clients based on the "logical pair" principle. Upselling should be appropriate!
3. Creation of kits and sets
Ready-made kits help the buyer solve several problems at once and increase the average bill.
Example:
- Healthy Joints Set: Collagen + Hyaluronic Acid + MSM.
- Anti-stress kit: magnesium + L-theanine + B vitamins.
💡 Tip: Offer a small discount on the set to motivate the customer to buy the set instead of one item.
4. Loyalty program and bonus offers
Customers love to feel a benefit. Start a bonus system for purchasing large quantities or frequent orders.
Example:
- "Buy 3 packs and get the 4th one free."
- "Free delivery for purchases over 5,000 rubles."
💡 Tip: Encourage customers to buy more with cumulative discounts.
5. Subscription packages and regular deliveries
Dietary supplements require regular intake, so customers are willing to subscribe to regular supplies.
Example:
- "Subscribe for 3 months and get a 10% discount."
- "Regular deliveries with free shipping."
💡 Tip: Add an automatic payment debit function so that the customer does not have to place an order again each time.
6. Selling large packages
The larger the packaging volume, the higher the average bill.
Example:
- Vitamins for 30 days – 1200 rubles, and for 90 days – 2900 rubles. The client saves, but the average bill increases.
💡 Tip: Show the benefits of large packages based on 1 day of use.
7. Training salespeople: how to offer and argue
The most important point is training staff to work properly with clients.
Example:
- The seller must explain to the client why a comprehensive solution is better than a single drug.
- Use soft selling techniques wisely: “Many of our clients buy this dietary supplement along with…”.
💡 Advice: Train your employees regularly, create sales scripts.
Conclusion
Increasing the average check is not about aggressive sales, but about being able to offer the client the best solutions. Use upselling, kits, subscriptions, and training your staff.
Want to buy dietary supplements wholesale at competitive prices? Contact us right now! 🚀