The booming dietary supplement market: opportunities and pitfalls
Every month, dozens of new brands of dietary supplements (DS) enter the market. But even more cease to exist, unable to withstand tough competition. Why does this happen? The main problems of new manufacturers are associated with huge marketing costs, the difficulty of entering pharmacies and distribution networks, tough competition on marketplaces and serious cash flow gaps when launching a private label (PL). Contract manufacturing of dietary supplements is a real opportunity to avoid most of these difficulties and focus on sales development, using an existing infrastructure, marketing support and proven sales markets.
The main problems when launching your own brand of dietary supplements
1. Huge marketing costs
Launching a new brand on the market requires investments in millions of rubles. Logo development, packaging, creation of a unique selling proposition (USP), certification, promotion through bloggers, contextual advertising, SMM – all this requires huge financial investments and does not guarantee success.
2. Difficulties with distribution to pharmacy chains and pharmaceutical distributors
Pharmaceutical chains and distributors are extremely cautious in choosing new partners. Entering pharmacy chains requires not only a strong brand and high-quality products, but also serious investments in marketing support, promotions, listing and ensuring a stable stock of goods.
3. High competition on marketplaces
Sites like Wildberries and Ozon are already overflowing with offers from hundreds of brands. Standing out among them is a difficult task that requires competent pricing, marketing campaigns, positive reviews and significant investments in advertising.
4. Cash gaps and constant need for working capital
Developing your own brand requires a constant increase in inventory, which leads to cash flow gaps. Paying for raw materials, contract manufacturing, logistics, advertising – all of this requires significant investment, and the payback period is far from immediate.
Solution: contract manufacturing of dietary supplements based on a successful brand
ALPHAMALE.ltd offers partners the opportunity to work on a proven model. Instead of spending millions to create a new brand, you can use our ready-made ecosystem for trade. We provide: A well-known brand with a reputation – buyers' trust has already been formed, which facilitates sales. Ready-made marketing materials – professional photos, video content, descriptions, certificates. Access to marketplaces and distribution channels – you do not need to break into the market from scratch. Stable contract manufacturing – all processes are debugged, you get a quality product without complications. Optimized logistics processes – minimizing the risks of cash flow gaps and supply problems. Additional competitive advantages of working with us
- Ready-made promotional materials
- Free delivery to your warehouse or marketplace warehouse
How to start cooperation?
If you want to enter the dietary supplement market without huge investments and risks, contract manufacturing based on ALPHAMALE.ltd is your ideal option. We offer flexible terms, support at all stages and the opportunity to occupy free niches, including marketplaces. Contact us right now and get a personal offer for cooperation!