The market of biologically active additives (BAA) in Russia continues to develop rapidly. In 2025, against the backdrop of increasing control, growing competition and changes in legislation, market participants will have to adapt to the new rules of the game. Below are 6 key changes that will affect manufacturers, distributors and sellers of BAAs.
1. The range of dietary supplements exceeded the number of registered drugs
According to analysts, there are already over 31 thousand SKUs of dietary supplements on the market compared to 28 thousand SKUs of medicines. This indicates a rapid growth in consumer interest in natural health support and disease prevention. For businesses, this means one thing: competition is intensifying , and only brands with a reputation, high-quality composition and competent marketing will survive.
2. From September 1, 2025 – blocking sales of dietary supplements without registration
The Ministry of Health and Rospotrebnadzor are tightening requirements: from September 1, all sales of dietary supplements without official state registration will be blocked . This applies to both online stores and marketplaces (Ozon, Wildberries, Yandex.Market, etc.). Brands should urgently take care of registering their products so as not to lose distribution channels and loyal audiences.
3. Doctors will be able to officially recommend dietary supplements
An innovation that significantly increases the status of the category: doctors will have the right to recommend dietary supplements if they are included in the list approved by the Ministry of Health. This opens the way to legitimate medical promotion of supplements, but also requires manufacturers to comply with strict quality standards and proven effectiveness of products.
4. Review of dosages of vitamins and nutrients
The regulations on permissible dosages of vitamins, minerals and other active substances in dietary supplements are about to be updated . These changes will be based on new international recommendations, including data from EFSA and WHO. It is important for manufacturers to monitor regulatory updates to avoid fines and product recalls.
5. International partnerships and new players in the market
2025 is marked by an expansion of international presence. Companies from India and the UAE are beginning to actively enter the Russian market with Ayurvedic, herbal and innovative dietary supplements , often with unique formulas and strong R&D potential. This increases competition and at the same time opens up prospects for localization of production and collaborations .
6. Educational initiatives and the formation of a consumer culture
The state and industry associations are betting on informing consumers . This fall, a large-scale educational project will be launched, the goal of which is to form a responsible attitude to taking dietary supplements, increase the level of trust and reduce the number of myths. For manufacturers, this is a chance to become part of the “right” ecosystem, implementing ethical marketing and supporting the consumer at every stage – from choice to results.
What does this mean for brands?
If you produce or sell dietary supplements, it's time to adapt. Tightening legislation, new opportunities for promotion through doctors and growing competition make transparency, quality and expertise key success factors. ALPHAMALE.ltd is your reliable partner in the dietary supplements market: – Our products are officially registered and meet current requirements – The lines are constantly evolving, remaining highly competitive and relevant to the market – We are open to cooperation with distributors, doctors, marketplaces and industry experts Are you looking for a reliable manufacturer with a focus on quality, innovation and growth? Join ALPHAMALE.ltd – together we will set the standards of the future in the dietary supplements industry.